James Sweetnam live

James Sweetnam is a singer, guitarist and producer based in Cape Town, South Africa. He grew up in a small, quiet town nestled in a valley, named Greyton. 

It was not until he started university that he found his love for music. One of his roommates introduced him to the world of music and sound engineering. Then, as Covid-19 locked the world down he picked up an old guitar and found the passion for which he was always searching.

Since then he has not looked back. He has written, recorded and produced all of his own music and crafted a unique sound on his journey into telling stories through his writing. He served his musical apprenticeship playing lead guitar for the rising Afrikaans music star “Tino”, with whom he toured the country.                                                                                                                                                                                                                      

His style blends elements of folk, jazz and alternative indie music for an immersive lyrical and sonic experience.